If you’ve been scratching your head trying to figure out the most significant trend in the beauty industry, you’re in good company – it’s the question we get asked more often than any other when clients are settling in for a treatment. And as someone who’s been in the treatment room for 15+ years, I’m not afraid to share. I’m Uliana Kasperska, and here at our Brisbane studio, we’ve seen our fair share of trends come and go… but this year’s clear winner is long overdue.
So, the short answer is:
The most significant trend in the beauty industry right now is the natural-first movement – a blend of skin minimalism, tailored prevention, and cosmetic tattooing that boosts your looks without going overboard.
This trend has been driven by people slowly recognising the importance of UV protection, the cumulative damage it causes to our skin, and how much sun exposure in Queensland can affect everything from dark spots to premature ageing. Our clients are looking for skincare that delivers results without being a hassle – and that starts with using smart, broad-spectrum protection that gets the job done.
Skin minimalism has become the cornerstone of modern beauty. Our clients want easy, stress-free routines that promote healthy skin barriers and treatments that work in harmony with their lifestyle – not against it.
Brisbane’s humidity and intense UVB rays leave you no choice but to ditch those elaborate skincare routines; everything seems to melt or pill, leaving you with skin that’s more irritated than calm. Yes, we’re going for simplicity because it works much better for our climate and skin health.
The skinimalism approach is about consistency: using SPF, applying hyaluronic acid to lock in moisture, and gentle maintenance to keep your skin calm and youthful.
Personalisation is at the heart of this trend – we all know no two faces behave the same way, and people are finally on board with that.
Brisbane clients have some specific challenges to contend with:
So with that in mind, your skincare routine needs to be tailored to your specific needs – taking into account:
And it’s not just about skincare – personalisation is also crucial in lip tattooing, where undertones (like sun-related hyperpigmentation) can completely affect what colour choices suit you.
Brow tattooing, lip blush and other cosmetic tattoos has become a big part of this whole “natural-first” thing – but with a significant catch: our clients want it to look like they’re not even wearing it.
At Cosmetic Tattoo Studio Brisbane Face Figurati – our most in-demand styles are really all about a super natural look:
Queenslanders spend a lot of time outdoors, & that means their tattoo ink fades faster due to UV exposure, which is why regular touch-ups are a must for any client looking for a custom beauty plan that actually lasts.
And the point is: your cosmetic tattoo work should still look amazing – no matter how bright the sunshine is.
Here’s a quick snapshot of what’s going on in the world of beauty – based on the latest industry reports (as of 2024):
| Trend Category | Percentage Of Consumer Interest | What It Shows |
|---|---|---|
| Skin Minimalism | 48% | Nearly half of shoppers prefer “fewer, better” products, especially sunscreen essentials. |
| Preventative Treatments | 37% | Early prevention beats repairing sun damage later |
| Personalised Beauty | 58% | Tailored SPF, skincare routines, and cosmetic tattooing plans are now expected |
| Cosmetic Tattooing | 32% | Natural, eyeliner tattoos, brow and lip enhancements remain in demand |
| Heavy Makeup | ↓ 29% Decline | People want breathable skin, especially in hot climates |
This aligns with what we see daily: clients want UV protection, long-term results, and easy routines.
These trends are playing out in my studio every week in Brisbane.
I had a client with highly reactive skin who was getting irritated by chemical sunscreen and over-exfoliating.
I switched her to a mineral sunscreen with zinc oxide, added hyaluronic acid to provide serious hydration, and simplified her routine.
And you know what? Her skin calmed overnight, and she was able to forgo the foundation.
I had a Brisbane mum come in with over-saturated brows that were faded unevenly due to UVA exposure.
I lightened, reshaped, and restored them to a soft, natural-looking state.
And let me tell you – she finally felt confident enough to leave the house without any makeup on – a total win, especially during those sweaty summer months.
I had a Brisbane mum come in with over-saturated brows that were faded unevenly due to UVA exposure.
I lightened, reshaped, and restored them to a soft, natural-looking state.
And let me tell you – she finally felt confident enough to leave the house without any makeup on – a total win, especially during those sweaty summer months.
If you’re looking to go skin-minimalist, here are the top things to focus on:
In Brisbane, this might look like:
Prevention is all about:
Don’t try to tackle it all at once – build a long-term plan that works for you.
When it comes to a skin assessment, there are a few key things to cover:
Planning really does save you money – and your skin barrier – in the long run.
If you’re incorporating tattooing into your minimalist routine, here are some things to keep in mind:
The most significant trend going on at the moment isn’t some new product that’s being flogged everywhere – it’s about adopting a brand new mindset: do less, choose well & protect & personalise. Our Brisbane clients aren’t interested in slapping on heavy makeup or following complicated beauty routines – they want to know what it takes to achieve healthy skin that lasts, natural cosmetic tattooing, and sun-safe habits that keep them looking bright and beautiful for years to come.
Since 2016 of expertise in the professional tattooing industry, Anastasia is a certified and licensed beauty cosmetic tattooing specialist. She has all the necessary licenses and qualifications for permanent makeup in Europe and Australia.
No way – it’s all about focusing on the stuff that really matters: slap on some sunscreen, give your skin a drink of water, and wash it all off with a gentle cleanser that’s not going to strip it bare.
Heck no! Prevention is about doing the right thing in the first place – think slapping on some spf, tossing on some protective clothing, sorting yourself out with some good quality skincare, or getting a cosmetic tattoo to give your skin some extra TLC.
Yeah, they do – but the harsh UV rays in our sunshine state can make them fade out faster than you’d like. Getting high-quality broad-spectrum protection helps keep them looking their best for longer.
We reckon mineral-based sunscreen with zinc oxide or titanium dioxide is the way to go – it’s gentle on skin and gives you reliable protection against both UVA and UVB rays.
Absolutely! Lots of our clients swear by it – especially when they’re out and about on a hot summer day and just want a natural look that still keeps them protected.
